CAWI Online Surveys with SurveyToGo


SurveyToGo allows various data collection modes including CAPI face-to-face, CAWI online interviewing etc. In this guide we will describe the major common steps that you will follow when building a CAWI survey.

  • Script creation: The overall concept is that you would script a CAWI survey in the same manner you would for a CAPI one. You would be adding the questions and logic in the exact same way with the script designer in the Studio.

  • Testing your Survey: During script design you can preview the survey through the emulator so you have a CAWI preview and you now also have a way to generate a test link so you can test it on a browser as well:

  • Look and Feel: When you are done with basic script flow testing you can set/personalize the look and feel. This is done on the CAWI tab of the survey:

    The CAWI design including the built in Themes are explained here:Setup-Manage-your-survey-CAWI-look-and-feel-design-
  • End Pages: Working with Panel companies may require you to configure your survey to allow panel companies to manage it (customize the links, redirected termination pages etc.). This is explained here: Working with Panels
  • Setup the Quotas & Targets in your survey, Review this guide to learn how - Quota Management in SurveyToGo
  • Link generation: You have various ways to create your survey links where each method will fit a different surveying scenario. This is a very important step and understanding the difference between the options is crucial here.

There are 4 types of links available:


  • Access-All Links - A single link that will be shared across all respondents - should be used when there is no need to follow up or have the identification of each respondent
  • Dynamic Unique Links - The Anonymous Unique links would normally be used when working with Panel Companies. See more here: Working with Panels
  • CAWI Participants Lists - Generate links to pre-defined participants list with additional information that can be used in the survey and is known in advanced, click here to learn more how to setup 
  • Manual Entry Links - Use this option to create manual links for specific email addresses

Read more in this guide about the different links available - How To Create CAWI Respondent Links

  • Distribution: If you want to distribute your links to a defined respondent list directly from SurveyToGo you create the respondents list, create links to every respondent and send as described here:
  • Monitoring Progress: monitoring the progress of your CAWI survey can be done via the Studio through the Operations Console for completed interviews then through the progress report for the distributed links:SurveyToGo-Progress-Report
    You can of course review the completed interviews through
    • The Operations Console
    • Review  your Incomplete interviews


Please note: We recommend reviewing our CAWI Best Practices, click here to learn more.

That's It !

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request



Please sign in to leave a comment.